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In fiercely competitive world of ecommerce, staying ahead of the curve is essential for business success. That’s why we’re excited about Shopify 2.0, an upgraded version of the Shopify platform making waves in the industry. At Fluency, we think Shopify 2.0 is an absolute game-changer, offering powerful new tools to help businesses like yours build and manage better online stores. Whether you're launching a new store or upgrading an existing one, Shopify 2.0 gives you more flexibility, improved performance, and time-saving features allowing your store to stand out in the competitive eCommerce platform landscape.
Overview of Shopify 2.0
So, what exactly is Shopify 2.0 or Shopify Online Store 2.0 ? We know that Shopify 2.0 is a major upgrade released on the Shopify’s existing framework, launched in 2021 , designed to offer store owners more customisation options and includes new theme architecture. Shopify 2.0 isn’t just an upgrade for developers—it’s built to benefit everyone, from beginners setting up their first store to merchants in shaping their online stores.
How Does Shopify 2.0 Enhance Your Online Store
Shopify 2.0 comes with enhancements that can transform your online store in several important ways:
- Faster Speed & Performance: Studies says that, just 1 second delay in page response can lead to a 7% reduction in conversions. With Shopify 2.0, page load times are faster than ever, meaning better user experience and bounce rate improvements. For example, the Shopify online store 2.0 default theme Dawn achieves a 35% faster loading time than its previous default theme, Debut. This means, Shopify has made adjustments for businesses to improve the performance of their Shopify stores, so your customers can shop without delays.
- Greater Customisation Flexibility: From what we've studied, Shopify 2.0 is designed to support extensive customisation. You’ll find that the platform offers a drag-and-drop editor, making it easier to customise the look and feel of your store without the help of developers. This flexibility ensures that you can create a store that meets your specific requirements without compromising on functionality.
- Improved Theme Architecture: One of the standout updates we found with Shopify 2.0 is the ability to add sections is no longer restricted to just the homepage. This is great for Sellers who want to create custom product pages and incorporate dynamic content like customer reviews, promotional banners, or FAQs throughout their entire store.
Key Features & Benefits of Shopify 2.0
In our opinion, here are some of the key features and benefits that make Shopify 2.0 a must-have for your online store:
- App Modularity: Shopify 2.0 changes how apps interact with themes, meaning that apps can be added to individual sections of your store without modifying the theme's underlying code and slowing down the entire platform. From what we’ve seen so far, modular app blocks can save time, reduce the risk of causing issues and dramatically improve your store’s performance, as apps are no longer embedded directly into your theme code.
- Metafields for Custom Data: Metafields are customisable pieces of data that can be added to your products, variants, collections, customers, and more in the world of Shopify. We’ve studied Shopify 2.0’s new metafields feature is ideal for businesses needing to display custom content without complex coding. You can now easily add extra product details, create custom sorting options, or display unique information on your storefront directly from the Shopify admin dashboard.
- Improved Developer Tools: Whilst Shopify 2.0 makes it easier for non-developers, it’s still packed with features that can benefit to developers. The developer tool is seamlessly integrated into Shopify platform, facilitating the process of developing, testing, and deploying your themes. We've seen how brands are now able to iterate faster, which means quicker turnaround times for updating site features.
- Sections Everywhere: This flexibility makes it easy for store owners to customise their site’s appearance, without reliance on a developer. You can quickly and easily modify the look of your store – whether that’s by adding a banner to promote a new product launch, changing the position of an Add to Cart button, or reordering the elements on a page. We’ve found that, with the introduction of section everywhere, merchants can add sections to all pages thus unlocking a range of new opportunities to personalise every aspect of a store.
Final Thoughts
At Fluency, we’ve helped many merchants navigate the transition to Shopify 2.0, and we’ve seen the results firsthand. We believe upgrading to Shopify 2.0 ensures that your store remains secure, performs optimally, and takes advantage of the latest features and functionality available. Embrace the power of Shopify 2.0 for the continued success of your Shopify store.
If you’re ready to upgrade your Shopify to 2.0 and elevate your online store, get in touch with us today.
